DUBAI, United Arab Emirates, Nov. 11, 2015 /PRNewswire/ — The Dubai International Motor Show, a grand event held every 2 years, opened its gate at the Dubai World Trade Center (DWTC) on Tuesday. Dongfeng Motor (DFM), the second largest motor company in China, brought its full range of motorcade to the show this time including Fengshen series such as AX7, A30, H30 CROSS, Dongfeng Joyear S50, S500, XV, high-mobility special off-road vehicle Warrior, DFSK C35, and Flagship RICH pickup. With its dazzling display and plenty of promising vehicles, DFM attracted crowds of show attendees and the press, including the Xinhua News Agency, the People’s Daily, the Gulf News, the Khaleej Times, and many others.
The theme of DFM for the show is “Trust, Co-creation, Win-win.” Four new-designed vehicles, including AX7 SUV, A30 passenger vehicle, RICH pickup, and off-road vehicle Warrior were all making their first appearances in Dubai.
DFM’s AX7 SUV was officially launched at the show in the afternoon of November 10. The esteemed guests, including Mr. Chang Hua, the Ambassador of the Embassy of the People’s Republic of China in the United Arab Emirates, Ms. Li Lingbing, the Consul General of Consulate-General of the People’s Republic of China in Dubai, Mr. Wu Tongdiao, Deputy Director of Trade Development Bureau of Ministry of Commerce, P. R. China, Mr. Mahmood Mohammed Amin Khoory, Chief Executive Officer of Ports, Customs and Free Zone Security of Dubai, Mr. Michel I Ayat, Chief Executive Officer of AWR, Mr. Zhang Jianguo, vice-president of China Machinery Engineering Corporation, and Mr. Liu Weidong, Deputy General Manager of the DongFeng Motor Corporation, together switched on the starting ball — “With You,” which officially unveiled the new model AX7. This special ceremony not only lightened the atmosphere, but also the future path of DFM’s development in the regional market.
Mr. Su Weibin, general manager of International Business Department of DFM, delivered a welcome speech at the ceremony, in which he emphasized, that alone with the execution of the global strategy of the Silk Road Economic Belt and the 21st Century Maritime Silk Road of China, DFM will intensify its brand marketing, strengthen the user experience, try the utmost to meet user’s demands, produce more product and service packages with geographic characteristics and fully increase the customer experience and the value of DFM brand.
With its succinct but magnificent display, interactive high-tech show zone, dazzling exhibits and passionate and professional staff, DFM stand attracted many visitors.
Dubai is the portal to the Middle East market. DFM announced its mid-term overseas development plan coded DH310 in 2012 and signed distribution agency agreement with Dubai-based AWR in 2013, which symbolized DFM’s official landing in the Middle East market. After 2 years of efforts, DFM brand became more recognizable with continuously increasing sales. In the coming future, DFM will make relevant adjustments against the scale and the layout of its distributors, work out more specific and localized sales policies to provide users with more excellent consumption experience.
Looking forward, DFM will work closely along with the opportunities brought by the One Belt One Road strategy, fully meet market demands, and co-create a beautiful future with no bounds together with all walks of life of society.
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