Learning, personal growth key factors in job satisfaction: survey

MUSCAT: The Bayt.com ‘Job Satisfaction in the Middle East and North Africa’ survey, recently conducted by Bayt.com, the Middle East’s leading career site, and YouGov, the pioneer of online market research, has revealed that 87 per cent of respondents in Oman find it most important to work for an organisation that encourages learning and personal growth.

Factors affecting job satisfaction

The most important factor related to job satisfaction in Oman is “learning and personal growth”, according to 87 per cent of respondents.

This is followed by “the sense of achievement” (85 per cent), and “pay” (77 per cent). Other important factors are: “team spirit” (85 per cent), “doing what I love” (76 per cent),” and “exercising my creativity” (79 per cent). Oman respondents place less importance on “contributing to the community” (68 per cent) than their counterparts in the Middle East and North Africa.

Overall, 45 per cent of respondents enjoy coming to work every day; 38 per cent are satisfied with their present job, with 16 per cent of them being “very satisfied”. Twenty-eight per cent of respondents see themselves working for the same company for the next two years, while 58 per cent are actively trying to move to another organisation.

Over half of respondents strongly believe that they could easily find a similar job in another organisation. A low base salary (65 per cent) followed by a lack of career growth opportunities (60 per cent) are the main reasons for leaving an organisation.

One fourth strongly believe that their company’s environment is happy and pleasant; 25 per cent strongly think that the morale in their company is high, while 30 per cent have an opposite opinion.

In general, trust levels towards both senior management and line managers are low. Only a quarter of Oman employees strongly trust their line managers and senior management.

The majority of respondents (61 per cent) say that the performance of their organisation is either stable or improving. Only 34 per cent believe that their company shows an interest in the well-being of its employees. Forty-four per cent of respondents claim that they have a good work-life balance, while 22 per cent strongly believe the opposite.

Job benefits and training

On average, 58 per cent of respondents have medical insurance for themselves; 64 per cent have holiday pay; and almost 1 out of 2 receive a sick pay.

In terms of preference, accommodation (47 per cent) and medical insurance for family (27 per cent) and self (31 per cent) are the most popular benefits. Oman employees also prefer the following benefits: flexible working hours (27 per cent), holiday pay (23 per cent), and school fees for children (21 per cent).

Fifty-five per cent of respondents in Oman believe that they use their skills and knowledge to their full potential. On the other hand, only 32 per cent say that they have a clear career path within their company. Almost half of respondents (46 per cent) strongly think that training in their company is not designed in a way that would help them grow professionally.

Suhail Masri, VP of Sales, Bayt.com said: “It is interesting to see that only 25 per cent of respondents are happy with training in their company, when the most important factor related to job satisfaction in the region is learning and personal growth. Companies should thus invest more time and effort in training their employees, ensuring that they have a clear career path, satisfying pay, and a job that gives them a sense of achievement and the opportunity to give back to their community.”

He continued: “At Bayt.com, our mission has always been to empower people with the tools and technologies to build their lifestyle of choice, and we want to empower employers by sharing valuable insights into the minds of professionals in the region so they can make better decisions when it comes to hiring and retaining their top talent. Tools like Bayt.com’s Company Profiles are a great way for companies to push their recruitment efforts through effective corporate branding.”

“It is through this kind of market research that the job landscape can begin to change from both the employer and the employee’s perspective,” said Elissavet Vraka, YouGov.

“Results from the survey show that salary is indeed one of the most important factors for job satisfaction throughout the region, but other attributes — such as personal learning and growth — are of equal importance. Such results should provide a clear idea to companies who want to build a happy, engaged and loyal workforce — one that wants to stick around and come to work every day.”

Data for the Bayt.com “Job Satisfaction in the Middle East and North Africa” survey was collected online throughout March 2015, with 5,774 respondents, all of whom were employed men and women over the age of 18 years old.

The survey polled people from varying nationalities including GCC Arabs, North Africans, Levant, and Western and Asian expats from the UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Lebanon, Syria, Jordan, Egypt, Morocco, Algeria and Tunisia.


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